Avast About us

90 seconds

About the project

Cybersecurity software company Avast wanted to introduce a new visual style and logo with a short video as part of a rebranding campaign. 

Avast already had a clear idea of how the video should look with a brand guide and visual style created by artist Jonathan Calugi, so Motionhouse's role was to effectively execute the brief on the technical side and bring in some creative input.

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Synopsis

In the script, Avast positions itself as having an important role within the history of the developing digital world. This new world has brought untold possibilities for expression and openness that can improve our lives.

The company provides protection and safety from the potential dangers of the internet and this in turn can lead to increased confidence, empowerment and freedom.

How we did it

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The animation was created with a combination of 3D environment and 2D animation, including some frame-by-frame animation.

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A minimalistic, monochromatic background was introduced that complemented the visual concept. Using camera movements and 3D, we were then able to add depth and atmosphere to the simple "stroke" style.

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The development and animation process was straightword and guided by lots of animatics and feedback at all stages. Avast was very happy with the finished film with no major comments or changes.

Credits

Animation: Michal Černý, Radek Pšurný, Ivan Floreš, Jiří Machů
Illustration: Adam Mihalov, Jiří Machů, Jonathan Calugi
 
Sound design: Jiří Machů

Office Brno

Drobného 296/20
Brno 60200
Česká republika

Billing information

Motionhouse s.r.o.
IČ: 04091850
DIČ: CZ04091850
Drobného 296/20,
Brno 60200

MOTIONHOUSE
2022