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Our blog explores the world of animation in Central Europe and the big, wide world beyond.
Choosing the Right Music
for your Animation
Music makes up a crucial part of the sound design of a film and can determine the entire mood and feel of it. So it's important to get it right. How does a music soundtrack work within a film? How does it affect the viewers feelings and emotions? And how do you go about getting a piece of music to use? All these questions and more will be answered as we look at the relationship between music and animation.
Retro is Back in Style
Retro is back with a bang baby! But did it ever really go away? Is it all Stranger Things' fault? As culture constantly looks to the future by drawing on the past, retro is always a great source of ideas and inspiration. In the world of animation, retro style is currently hotter than a European heatwave. We look at some of the key elements of retro design and why it is such a favourite for artists and animators.
10 Key Terms in
Animation has many different styles and formats, from traditional 2D to digital 3D and each of these styles has many complex stages required before an animation can be finished. As a result, there are a lot of technical and creative key terms that have evolved to describe these processes. Following on from Part 1, here’s a glossary of 10 more important key terms to help explain the terminology of animation, focussing on character design, blocking, layout, cel, bone, rigging, 12 principles of animation, cycle, moving hold and placeholder.
10 Key Terms in Animation
Animation has many different styles and formats, from traditional 2D to digital 3D and each of these styles has many complex stages required to complete the animation. As a result, there are a lot of technical and creative key terms that have evolved to describe these processes. Here’s a glossary of 10 important key terms to help explain the terminology of animation, focussing on keyframe, inbetweening, key pose, line of action, onion-skinning, animatic, rendering, compositing, overlay and frame rate.
7 Skills you Need
to be an Animator
Animation is a competitive but hugely rewarding part of the film industry and an artform in its own right. If you want a professional career in it, it's good to know what skills you need to succeed and whether you've got what it takes. In this blog we'll look and some of the key skills and attributes needed like creative talent, technical knowledge and the right people skills.
Why kinetic typography is Moving and Shaking the world of motion design.
You see it in films, TV and increasingly on your screens across social media but it's been around for years. Why is kinetic typography suddenly so popular? Maybe it's because text is reinventing itself as a new form of communication for a new communication medium.
Using Animated Characters
as the Face of a Brand
Whether it's guiding you through an explainer video or representing the values of a brand in a commercial, animated characters are omnipresent in marketing. They can convey your message in a simple, yet fast and engaging way and create a crucial bond with the audience.
7 Great Animated Charity Commercials
Ukraine? Climate Change? Disease? Women's rights? Poverty? Refugees? Famine? The list of global crises is growing and as a result, the role of charities is more important than ever. Charities rely heavily on short films to get their message across and so creating an effective one is crucial for getting donations or raising awareness.
Top 11 Online Resources for Animators
For beginners and experts and everyone in between, the internet is a great place to find out more about animation. So whether you are looking for advice, tutorials, news, inspiration or want to share your work with the world, you are going to find what you are looking for online after a little searching. We've provided a useful starting map here with some of our favourite resource sites.
9 Iconic Animated Commercials
that Changed Advertising
Commercials are designed to sell a brand or a product. But sometimes they can do more than that. They can change the way we think and perceive the world, or maybe even change the world a little. Here are our top choices for animated commercials that have had a major social or cultural impact.
A Brief History of
Animation has evolved over the decades from an entertaining artform to a powerful medium in multi-billion dollar industries. When marketers realized animation had the ability to convey messages in a clear and engaging way, it quickly became one of the industries favourite tools. We look at the key trends and moments in this evolution.
The Best Animated Christmas Adverts of 2021
The Holidays may be disrupted again this year but one reassuringly unchanging tradition is the annual release of Christmas adverts. Here are some of 2021's best animated ads that aim to capture the spirit of the festive season and put you in the mood.
The Meaning of Colour in Animation
The colour choices you make in creating an animated film can have a huge impact on its success. By having a basic understanding of colour theory and colour symbolism, you can determine and control the mood of the film and create deep emotional reactions in the audience.
5 Advantages of
Since TV commercials began back in the 1950s, animation has been frequently used for creating adverts. If you want to tell a story and grab the audience's attention with your commercial, animation should be seriously considered as a cost-effective and creative way to do it.
7 Animated Environmental Shorts that Want to Change the World
Apart from all the other current crises, the climate crisis is the greatest challenge the planet will face in the coming decades. For a long time, film-makers have tried to highlight the problem in ways that are both engaging and educational and animation is an ideal medium for getting the message across.
A New Golden Age of Czech Animation in 2022?
A new generation of Czech animators are being inspired by the past to create modern stories with fresh voices. From a classic stop-motion feature for kids and adults to a hard-hitting adult tale of love, politics and prejudice, these films are finding audiences at home and on the international scene.
Oscar-winning Animated Shorts that you Need to See: vol. 2
Because you can never have enough good art, we decided to write another article about animated shorts that took home the famous golden Oscar and left a significant mark on the world of animation. In Part 1, we introduced you to The Man Who Planted Trees, Wallace and Gromit in The Wrong Trousers, and the animated classic The Old Man and the Sea. Now grab your popcorn and get ready for another batch of amazing films.
Czech Animators that Changed the World
The Czech Republic might be a small country but it has a great cultural history. It's given the world sugar cubes, contact lenses, the polka dot and the word 'Robot'. But one area for which Czechs have gained international recognition that has far outweighed these humble achievements, is in animation.
5 Books that Should be in Every Animator's Library
Becoming a good animator requires constant education and improvement. In today's online world, it's easy to get advice, tips or tutorials, whether on youtube or on professional animation websites. But if you want a more comprehensive look at animation, it's still a good idea to read some of the key textbooks on animation.
Oscar-winning Animated Shorts that you Need to See: vol. 1
Every year in LA, the Academy Awards announces one of its less exalted awards for the best Animated Short. In 2020, the Czech Republic had its own dog in the fight, when Daria Kashcheeva, a student of the Prague FAMU, was nominated for the golden statue with her film Daughter. Unfortunately, she didn’t bring the Oscar back home with her this time, but the Animated Short Oscar category is one which is actually far more influential than people realise.
5 Tips for Creating an Effective
When applying for a job in most careers, a CV or diploma is usually enough. In the creative sector, in which we also include animation, your work speaks for you. It has long been the norm among filmmakers and animators to present themselves to the world with a so-called showreel, which is a video that contains the best works of the artist. We've put together 5 tips for you on how to build a kick ass showreel that will open doors for you.
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